Podcast #5 Welcome to show up. Number five, I'm gonna talk about focus, your focus and how it impacts every presentation and speech that you make.  Well, let me start with, there is no such thing as the right way to be a  . There are no rules about how you be and how you come across and the energy that you show as a  . There are no right rules. There are practical, useful stuff to know that will make your life easier.  When you go to do a presentation, whether that's on a YouTube channel, or if that's, uh, at a business meeting, or it's an office meeting where you're called to speak, having a plan, or having some ability to focus on what you need to do to be successful is ‘focus’. So most people, when I say focus, they immediately focus upon themselves.  Well, how I look as is, is my dress okay? Or is my shirt the right one? Or do I need a haircut? Is my haircut, or I, you know, as my two-day year-old shave, oh, where am I? What's my focus? When I say focus, your focus should always be on one thing. Only the audience because you see it's the audience you're speaking to. If you can connect to the audience and give them something, they either want need, or a new insight, they will walk away happy if it's just a performance and they don't really get anything from it, they might say, yeah, well, well done. There was a nice performance, but if you leave them with an experience or an understanding and knowledge, they will thank you for it. They will thank you for how you make them feel or how you increase their knowledge or how you pass on the knowledge to them.  So here's a few questions for you to think about your audience, ask yourself these questions, who is my audience? Well, most people say, well, Jack, they're human beings, but sure. What's the ratio, male, female, what's their age. Are they university graduates? Are they? College graduates. Are they professionals? What mix of professionals and office workers? What's the mix of female participants and male participants? What is their age group? Are they above 50? Are they above 40? Are they below 40? Are they all 15 years old? Are they high school graduates? Are they electricians, plumbers, carpenters? Who are they? What is this? What is this listening group? You see, you need to know more about them almost than they know about themselves as a group. Obviously, it's very difficult to pick one person and use them as an example, but you can use the, the collective knowledge of them.  If 60% of your audience is female and their university graduates, and they all work in the medical field, that gives you enormous understanding about the balance of that audience, ask yourself, how do they listen? Are they facts orientated? Are they emotionally orientated? Do they care more about the ‘why’? Or do they care more about the experience? And I just said, why are they here? You know, I've had audiences that have been told to show up. <laugh> I can remember that. So clearly, I went to one distributorship who told everybody in the office to show up and listen to this guy. He is an expert. And I walked in, and I knew there was a certain kind of folded arm crossed energy. I'm not gonna listen to you until I addressed it. Hey, have you been told to be here, or do you want to be here? What do you want from me? What's your expectations, but you see, I did know some of those before I speak always try and find out why the audience is there. Why, why have they turned up today? What is their relationship with you? Have they heard about you? Have they bought your book? Um, is it because you have a responsible role that will affect their lives? What expectations do they have for the time that they are giving you as a listener, then check on yourself. What assumptions do you have? What assumptions do you have about them?  Does your story, or what you have chosen to share with them is that useful to them? The biggest thing that I've ever I've learned to do is how much do they already know if they already know all of this? Why are you speaking? Because you better offer something new, some powerful insight to make a difference. What do I want them to know about me? For example, my background, my future plans, what will make it easy for the audience to understand what the local colloquialisms are, the local slang, mind you, you better make sure that you understand the slang before you use it And what visuals or what tools or models do I need to support what I'm going to say.  Now, one of the things that I do is I'm something called a presentation director. That's where I'm in charge, helping a team, making a bid or an offer. And the presentation needs to be guided. It's usually a team of people. When I was working with one group in Florida, they had gotten a two thirds approval by the hospital group and the different vested interest in the hospital, but a substantial part of it wasn't on their side, but they had the stats because I read them. And, you know, two thirds of the voting group were female. And of that more than 50% of them were nursing or administrative staff. And given these, this was an architectural beard. They hadn't really addressed it. They hadn't really talked about how their designed for the hospital room for the patient's room actually helped the nurses, the way that they had positioned the plug.  So they don't have to bend down the way they'd position, all of the computer terminals and the different aspects of it that made the physical and emotional life of somebody attending a sick patient, easier, safer, and better. So in our second go round, I addressed that it with them and we worked out and we got one of the female team members to handle that presentation. And she talked about, look at all these design aspects that are involved in this hospital room, in this hospital design to make the life better for the patient, easier and safer for the nursing and the administrative staff for this hospital. It wasn't a large piece of the overall presentation, which was magnificent. That design was incredible, but it addressed the one area that they had forgotten. And when it came to voting, which company got the contract to design, we were because we had addressed a part in the audience that everybody had ignored. The more you know about your audience, how they listen, who they are, the composite, the more effective you can be.  But I will add one caveat as always, if you don't show up as real, if you are not a real person at the front of the room, if you are not wrapped up in your image, as I've seen some, some speakers, particularly business speakers get wrapped up in their image of being the leader or the senior, this, instead of being the human being, you can lose an audience.  One particular occasion. I was hired by human resources and the outgoing president to prepare a young man to step into a senior role. The challenge for this individual was they were/he essentially an introvert. Now, believe it or not, I'm an introvert, but I have learnt the skills and techniques to speak up and to show up. It took me a while to get him unbuttoned from his introvert, from his analytical thinking and say, well, you know, unless they understand what you're saying, unless you can present to people, your vision, your passion, your love for what you're doing. You won't succeed as vice president, because you are being groomed first to be vice president and then to be president. Well, after a few months of work, I'm happy to say it did work. He made it to vice president and eventually became president.  So let's recap your focus. When I say to you, what's your focus? I mean your audience then when only then will you write your message? So let's wrap this up. If you have questions or comments, please go to geoffreyxlane.com to the contact page and send me an email.   I'm happy to answer any questions. And to give you back an answer, if I've got one or started a discussion and start the ball rolling, because I desire to know more about you, my audience and how I best can serve you. So let me know, drop in line at geoffreyxlane.com.com. Okay. Take care. Always, always show up  
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