The Phycology of Sales

The Phycology of Sales

How to understand your client’s decision making process If you’re interested in gaining a better understanding of the decision-making process behind a client’s choices after a sales presentation, you must consider the “Emotional-Factor.” Before your client puts money...
The E-Factor…

The E-Factor…

How do I connect… Ask yourself how often you are creating an emotional connection between you and your audience. What do you see, what story does this evoke? What story did you make up about the picture? How does it make you feel? A man working, holding his head in...
Facts Tell but Emotions Sell!

Facts Tell but Emotions Sell!

Why make an emotional connection? If you’re giving a sales presentation you’d better start out by demonstrating your past record and abilities, all to establish your credibility and give an effective sales presentation. It would be best to come across as hard...